TOMO

WORKS

SHANGHAI LIGHTS BY HUMAN MOVEMENT
Shanghai World Financial Center, SWFC

Embodiment of the vitality of people living in Shanghai.

The 8th anniversary promotion of SWFC Shanghai World Financial Center.
The only illumination in the world shining beautifully
as the people from Shanghai gather and interact with each other.

SWFC (Shanghai World Financial Center) is the symbolic tower of Shanghai.
A special illumination, the only one in the world, which constantly produces
lights of different colors, thicknesses, and speeds according to
the speed and density of movement, was created in the entrance area
by tracking people walking on Shanghai's largest pedestrian bridge,
Lujiazui C-shaped Pedestrian Bridge, in real time.
Through this, we promoted the creation of a better future where Shanghai's
economy, life, and culture develop through encounters among people.

TITLE

SHANGHAI LIGHTS BY HUMAN MOVEMENT

DATE

2016/01/11

CLIENT

Shanghai World Financial Center, SWFC

STAFF

Agency: TOMO + Tokyu Agency
◯ Creative Director + Planning Director: Naotatsu Nozawa

Production: office 339
◯ Interactive Planner: Ryo Miyakawa (monopo) , Kyotaro Hayashi
◯ Technical Director: Tatsuhisa Ishikawa
◯ Art Director: Kotaro Okusu
◯ Spatial Designer: Ryohei Murakami
◯ Site Foreman: Song Xi
◯ Photographer + Movie Director: Kyotaro Hayashi
◯ Sound Director: Naoyuki Tikaya
◯ Producer: Naotatsu Nozawa , Kenta Shimamoto
◯ Project Director: Ryo Miyakawa (monopo)
◯ Project Manager: KANG HYOBOB