TOMO

WORKS

Mother's half
MEGMILK SNOW BRAND Co.,Ltd.

The meaning of sharing happiness, joy, and sadness.

A WEB video emotionally appealing to the value of split cheese
of sharing it with the people whom we care about.

A video created for the Mother's Day season targeting housewives.
The video realistically represents the daily life of a caring mother,
feeling happy to see her children grow day by day
and sad, at the same time, to see them become independent.

TITLE

Mother's half

DATE

2017/05/07

CLIENT

MEGMILK SNOW BRAND Co.,Ltd.

STAFF

Agency: TOMO + Tokyu Agency
◯ Creative Director + Planner: Koki Watanabe
◯ Copy Writer + Planner: Keisuke Kamiya
◯ Art Director: Yukiko Kikuchi
◯ Planner: Toshiki Takano
◯ PR: Daisuke Nishimura

Movie production: DANCE・NOT・ACT
◯ Producer: Gentaro Kakesu
◯ Production Manager: Mihoko Matsushita , Naoto Yuasa
◯ Director: Dai Isomi (TYO)
◯ Cinematographer: Yuki Numao
◯ Gaffer: Hiroki Nishigaya
◯ Art Designer: Nanae Mizoguchi
◯ Offline: Akio Noji
◯ Music: Takeshi Yoshida , Yusuke Tanaka (Q)
◯ Singer: DARI Rioka Kanda
◯ Casting: Coco Takahashi