TOMO

WORKS

Cinderella Yearbook
NTT DOCOMO,INC.

Turning the want to look good in graduation photos,
which tend to be embarrassing, into a project.

A "Morubamu" campaign to help people look good in their graduation photos using an application.

A campaign to create "Morubamu," a graduation album created using SNOW,
and a generator for easy online creation were implemented. Typically embarrassing
graduation photos were used for the announcement of the campaign to attract the attention of target users.

TITLE

Cinderella Yearbook

DATE

2017/01/30

CLIENT

NTT DOCOMO,INC.

STAFF

Agency: TOMO + Tokyu Agency
◯ Exective Creative Director: Nobutoshi Takada
◯ Creative Director + Integration Planner + Producer: Ryosuke Sakai
◯ Creative Director + Copywriter + Planner: Keisuke Muroya
◯ Art Director: Ryo Miyakawa (monopo)
◯ PR Planner: Tatsuya Yoshio
◯ Producer: Naotatsu Nozawa
◯ Special Thanks: Syoichi Marumoto , Yuriko Miyama
◯ Account Exective: Shinichi Kumazawa , Ayako Ishii

WEB: monopo + UNIBA
◯ Project Manager: Ryo Miyakawa , Keiichi Tanifuji
◯ Technical Director: Ryo Murayama
◯ Logo Desinger: Kenmoku Takuya
◯ Web Designer: Taeko Hamamoto , Syoichiro Kameda , Sakino Tomiura
◯ Front-End Engineer: Ryo Miyakawa , Jun Mori , Noriyuki Shimizu
◯ Developer: Seiya Konno , Satoshi Motizuki

Movie production: AOI Pro.
◯ Director + Offline Editor: Takko Yoshida
◯ Cinematographer: Shingo Ikeura
◯ Assistant Director: Yuki Shiratori (TOKYO FILM) , Taiga Takemoto
◯ Lighting Director: Yuki Maeshima
◯ Lighting Assistant: Katsuyuki nakanishi
◯ Stylist: Mayako Shigeta
◯ Hair Make: Hikaru Takada
◯ Stills: You Ishii
◯ Colorist: Ivugeni Suzuki
◯ Music: Syotaro Tsurumaru (otoco)
◯ Online Editor: Koji Wada (lichtgraph)
◯ Producer: Takuma Moriya
◯ Production Manager: Ode Wataru