TOMO

WORKS

MORICORE
NTT DOCOMO,INC.

Appealing to different generations by focusing
on the intergenerational psychology of women to want to look good in pictures

The promotion video for the "Moribamu" campaign,
the graduation photo book where you can look good.

A video tracing the history of using applications to take good pictures
based on the idea that using photogenic camera
applications is the culmination of wanting to look good in pictures.

TITLE

MORICORE

DATE

2017/02/17

CLIENT

NTT DOCOMO,INC.

STAFF

Agency: TOMO + Tokyu Agency
◯ Exective Creative Director: Nobutoshi Takada
◯ Creative Director + Integration Planner + Producer: Ryosuke Sakai
◯ Creative Director + Copywriter + Planner: Keisuke Muroya
◯ Art Director: Ryo Miyakawa (monopo)
◯ PR Planner: Tatsuya Yoshio , osuke Chikamura (Material)
◯ Producer: Naotatsu Nozawa
◯ Account Exective: Shinichi Kumazawa , Ayako Ishii

Movie production: EPOCH
◯ Director: Kazuma Ikeda (P.I.C.S. MANAGEMENT)
◯ Cinematographer: Noriaki Imura (I-7)
◯ Lighting Director: Katsutoshi Hirano (BONDS)
◯ Stylist: Usui Takashi (THYMON)
◯ Hair Make: Makiko Nonaka (eclat代官山)
◯ Choreographer: JUN
◯ Telop Design: Ryo Miyakawa (monopo) , Syoichiro Kameda (monopo)
◯ Compositer: Kei Yamauchi (GZ-TOKYO)
◯ Assistant Editor: Aya sato (GZ-TOKYO)
◯ Sound Design: Nobuyuki Aoki (be Blue)
◯ Producer: Kazuya Arai
◯ Assistant Producer: Fumiko Iino