TOMO

WORKS

LISTEN TO AI SHINOZAKI―Listen to me.
Sony Music Records

Not as a bikini model but sing as a singer.

A promotion video for the release of Ai Shinozaki's 1st album.
The world's first smartphone music video site where
you can only listen to the music by putting your phone facing down.

The world's first music video that makes users choose between watching
and listening because the song will not play unless the phones are put facing down,
but the video cannot be watched if the phones are put facing down.
The video is designed this way to encourage people
to listen to Ai Shinozaki's songs and not to look at her as a bikini model.
Outside her music video website, she avoided using her images
in her SNS, CD cover, and sales promotion posters, which were made simple with white.

TITLE

LISTEN TO AI SHINOZAKI―Listen to me.

DATE

2015/12/08

CLIENT

Sony Music Records

STAFF

◯ Producer + Web Direction: Naotatsu Nozawa
◯ Art Direction: Kotaro Okusu
◯ Technical Direction: Shin Fujisawa
◯ Develop: Keishu Nakajima
◯ Film Direction: Kento Yamada
◯ Film Assistant direction: Takko Yoshida
◯ Camera: Masato Yokoyama
◯ Lighting Directiont: Yuki Maeshima
◯ Production Manager: Ken Suzuki
◯ Styling: TATSUO
◯ Costume Design: YUYA KUBOHARA